# About — Smarter Outbound

> Who runs Smarter Outbound: founders Ivan Djartovski and Dino Knezovic — the operators behind the infrastructure, data, campaigns, and reply handling for 90+ commercial service clients.

- Canonical: https://www.smarteroutbound.com/about
- Company: Smarter Outbound — fully managed B2B outbound for commercial service companies
- Contact: ivan@smarteroutbound.com · Free trial: https://www.smarteroutbound.com/free-trial · Book a call: https://www.smarteroutbound.com/book-a-call
## The story

Founder Ivan Djartovski came up inside the outbound industry: sales first, then GTM engineering, then head of infrastructure at one of the big cold email agencies — responsible for the domains, warmup, and deliverability behind millions of sends a month. From that seat he kept a list of everything broken in how agencies run outbound. Smarter Outbound is that list, built: dedicated infrastructure, verified data, multi-channel sequences, a human on every reply. Co-founder Dino Knezovic — running his own lead-generation agency since 2019 and coaching sales teams for years — owns delivery. The engine now runs for 90+ active clients.
## The team

- **Ivan Djartovski** (Founder) — sales → GTM engineering → head of infrastructure at a major cold email agency; runs the infrastructure, deliverability, and campaign systems. Author of everything published on this site. LinkedIn: https://www.linkedin.com/in/ivan-djartovski/
- **Dino Knezovic** (Co-Founder) — B2B lead generation since 2019, sales coaching, delivery and operations; "we own the outcome." LinkedIn: https://www.linkedin.com/in/dino-knezovic/

Every client also gets a dedicated account manager and an outbound specialist.
## What we believe

- Infrastructure first
- Targeting beats volume
- Follow-up is where leads are won
- Speed matters
- Meetings matter more than opens
- Human handling beats lazy automation