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Last updated: 11/6/2026
This policy covers smarteroutbound.com and the services operated by Smarter Outbound LLC, referred to as "Smarter Outbound", "we", or "us".
We run outbound campaigns for B2B companies. That means we process personal data in two very different situations, and we think you deserve to know which one applies to you. This policy is split accordingly.
If you received an email, LinkedIn message, call, SMS, or WhatsApp message from us and want to know why, skip to Section 3. If you want to stop hearing from us, skip to Section 4.
This policy applies to three groups of people:
Website visitors: Anyone browsing smarteroutbound.com, filling out a contact form, or booking a discovery call.
Clients and prospective clients: Businesses that work with us or are evaluating working with us, and the individuals who represent them .
Outreach recipients: Business professionals we contact on behalf of our clients as part of an outbound campaign. If a salesperson, founder, or SDR reached out to you and the message traced back to our systems, this is you.
We process personal data strictly in a business-to-business context. We do not knowingly process data about individuals acting in a personal or household capacity, and our services are not directed at anyone under 18.
When you visit our site or submit a form, we may collect:
We use this to respond to your enquiry, operate and improve the website, and understand how people find us. You can control cookies through your browser settings.
When you engage us or evaluate our services, we collect:
We use this to deliver the services you've engaged us for, manage the relationship, invoice you, and meet our legal obligations. The legal basis is the performance of our contract with you.
If we've contacted you on behalf of a client, we hold a limited set of business contact data about you. Typically:
We deliberately collect the minimum needed to determine whether a campaign is relevant to you and to contact you about it. We do not collect sensitive personal data, and we have no interest in your personal life. This is business contact data, used for business outreach.
If you received outreach from us, your business contact details came from one or more of the following sources:
Before contacting you, we verify your details and assess whether the campaign is likely to be relevant to your role. If your role or company doesn't fit, you don't get contacted.
Our legal basis. Where data protection law such as the GDPR applies, we rely on legitimate interest: specifically, the legitimate interest of our clients in reaching relevant decision-makers about products and services related to their professional responsibilities. Before relying on this basis we apply a balancing test, which considers:
Consent always overrides legitimate interest. If you've told us, or our client, that you don't want to be contacted, that decision stands.
Calls and text messages. Where we use calling, SMS, or WhatsApp, we do so in accordance with applicable telemarketing and electronic communication laws in the recipient's jurisdiction, including identification requirements, calling-time restrictions, and do-not-call list obligations. We honor opt-out requests across all channels, not just the one you replied on.
We make this easy because chasing people who don't want to hear from us is bad business as well as bad manners.
Opt-out requests are processed promptly, and any reply indicating you don't want further contact is treated as an opt-out without you needing to use formal language.
Clients can also provide exclusion lists before a campaign begins, so existing customers, partners, and prior opt-outs are never contacted.
We do not sell personal data. We share it only in these situations:
We keep personal data only as long as needed for the purposes described in this policy.
We use commercially reasonable technical and organizational measures to protect personal data, including access controls, encrypted transmission, and vendor due diligence. No method of transmission or storage is completely secure, and we cannot guarantee absolute security, but we take this seriously and limit access to data on a need-to-know basis.
We operate primarily in North America, and our service providers may store or process data in the United States and other jurisdictions. Where data originating from regions with data transfer restrictions, such as the EEA or UK, is transferred internationally, we rely on appropriate safeguards such as standard contractual clauses.
Depending on where you live, you may have some or all of the following rights:
To exercise any of these rights, email ivan@smarteroutbound.com. We may ask you to verify your identity before responding, and we aim to respond within the timeframes required by applicable law.
If you're in the EEA or UK, you also have the right to lodge a complaint with your local data protection authority. If you're a California resident, you have rights under the CCPA/CPRA, including the right to know, delete, and opt out of the sale or sharing of personal information. As stated above, we do not sell personal data. Canadian residents have comparable rights under PIPEDA.
We use cookies and similar technologies on smarteroutbound.com for essential site functionality and analytics. Analytics data helps us understand how visitors use the site. You can refuse or delete cookies through your browser settings, though some site features may not work without them.
We may update this policy from time to time. The "Last updated" date at the top reflects the current version. Material changes will be posted on this page, and continued use of our website or services after changes take effect constitutes acceptance of the updated policy.
Questions, requests, or complaints about this policy or how we handle personal data:
Email: ivan@smarteroutbound.com Entity: Smarter Outbound LLC Address: 2604 Whittier PI Wilmington, DE 19808 US
