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Pricing

Two paths, priced for how each one sells.

A commercial service company selling in a territory and a B2B company selling an offer buy outbound differently, so they are priced differently. Both are fully managed with nothing metered. Higher tiers buy capacity, not access.

Commercial service companies

Priced for a company that sells in a service area and needs walkthroughs, inspections and quotes on the calendar. Pay per qualified lead, or run the whole engine at one flat price.

Pay Per Lead

Per lead

Application-based. No retainer.

Apply, an operator reviews the fit, and if we take your market on we run the full system for you: list, email and SMS, a human on every reply. You pay only for qualified leads delivered, at a per-lead rate agreed in writing at approval.

Best for: Commercial service companies that want outbound without a monthly retainer and can quote fast when a lead lands.

  • Application reviewed by an operator, answer either way
  • Qualified-lead definition and per-lead rate agreed in writing
  • Verified prospect list built for your service area
  • Cold email and SMS campaigns, fully managed
  • Human reply handling, same day
  • Leads delivered to your client dashboard
  • Billed per qualified lead, nothing per month
Apply for Pay Per Lead
Most popular

Full System

$1,497 /month

Flat monthly price, unlimited leads

Everything, every channel, at one flat price: cold email, SMS, cold calling and LinkedIn, humans on every reply, appointment setting, and full use of the client dashboard. No per-lead fees, no metering.

Best for: Companies that want the whole engine running all month in their territory and prefer one flat price to a per-lead bill.

  • Every channel: cold email, SMS, cold calling, LinkedIn
  • Verified prospect lists for your service area, refreshed
  • Dedicated sending infrastructure and warmup
  • Human reply handling, same day
  • Appointment setting and no-show rebooking
  • Full use of the client dashboard: every reply, lead and report
  • No per-lead fees, no metering
  • Dedicated account manager and outbound specialist
Start the Full System

Custom Engine

Custom

Scoped per engagement

Nationwide coverage, a dedicated SDR living in your pipeline, and territory exclusivity: nobody else in your trade gets our engine in your markets.

Best for: Multi-location companies, franchises and regional operators that want exclusivity and scale.

  • Everything in Full System
  • Nationwide or multi-state coverage
  • Dedicated SDR on your account
  • Territory exclusivity in your trade
  • Custom volume, team and SLAs
  • White-label options for agencies
  • Dedicated strategy support
Scope a Custom Engine

Not sure which fits? Apply for pay per lead and an operator reviews your market either way, or answer five questions for a recommendation.

Compare

What's in each commercial services tier.

Feature Pay Per LeadFull SystemCustom Engine
Verified prospect list for your service area
Cold email and SMS campaigns
Dedicated infrastructure and warmup
Human reply handling, same day
Leads delivered to the client dashboard
Pay only per qualified lead, no retainer · ·
Flat monthly price, unlimited leads ·
Cold calling and LinkedIn ·
Appointment setting and no-show rebooking ·
Full dashboard: every reply, lead and report ·
Dedicated account manager and outbound specialist ·
Dedicated SDR on your account · ·
Nationwide or multi-state coverage · ·
Territory exclusivity in your trade · ·
Custom volume, team and SLAs · ·
White-label for agencies · ·

The honest comparison

How does this compare to hiring your own salesperson, or another agency?

Your own sales hire Typical lead-gen agency Smarter Outbound
Monthly cost $8K to $15K + tools + management $2K to $6K per lead or $1,497/mo (commercial), $2,500 to $4,500/mo (B2B); engines scoped
Time to live 3 to 6 months (hire, train, tool up) 2 to 6 weeks Live within the week
Infrastructure and deliverability You buy and learn it Often skipped (your domain at risk) Dedicated domains, warmup, monitoring: included
Data sourcing and verification Bought lists, usually Sometimes; quality varies Dug up and verified per service area or ICP
Channels Whatever one person can run Usually email only Email, SMS, calling, LinkedIn as the tier includes
Replies handled by The SDR (when not prospecting) Shared inbox, eventually A named human, same day
Reported in Activity dashboards Opens and clicks Qualified opportunities booked
If it underperforms A firing and a restart A contract dispute Short initial term, then monthly: we earn the renewal

Sales-hire costs per common industry benchmarks (salary + tools + management); agency ranges vary widely. Ask any vendor what they report on before you sign.

FAQ

Pricing questions, answered straight.

Is there a long-term contract?
No long-term lock-in. Pay per lead has no retainer at all: you are billed per qualified lead delivered. Monthly plans have a short initial term, shown under the price, because outbound compounds and month three is usually where optimization pays off. After that it runs month to month. We earn the renewal with booked opportunities, not clauses.
What do I need to provide?
Your service area, what a good job looks like, and someone who can take the calls and send the quotes. We handle data, infrastructure, messaging, sending, calling, follow-up, and qualification. Onboarding takes under an hour of your time.
Why are there two pricing paths?
Because the work is different. A commercial service company sells in a territory: the list is properties and the people who manage them, the channels are email and SMS with calling on top, and the outcome is a walkthrough or an inspection on the calendar. A B2B company sells an offer: the list is accounts matched to an ICP, launch waits for a cohort you approve, and every reply is qualified against your buyer. Commercial services can start by paying per qualified lead; B2B starts with a scoping call.
What's the difference between the tiers?
Higher tiers buy capacity, not access. On the commercial path you can pay per qualified lead with no retainer, run the Full System with every channel and full dashboard access at one flat monthly price, or scope a Custom Engine with a dedicated SDR, nationwide coverage and territory exclusivity. On the B2B path the entry tier runs email and LinkedIn for one offer; the next adds a dedicated SDR, calling and up to three offer lanes; full engines are scoped per program. The comparison tables on this page list every inclusion.
Do you guarantee a number of meetings?
No, and you should be suspicious of anyone who does. Markets, offers, and sales teams differ. What we commit to: proper infrastructure, verified data, human follow-up on every interested reply, and transparent reporting on qualified opportunities. Those are the inputs that actually produce meetings.

Still comparing? Talk to the people who run it.

Commercial service companies: apply for pay per lead and an operator reviews your market. B2B companies: book a scoping call and leave with a plan.

Apply for Pay Per Lead Book a Scoping Call

Pay only for qualified leads

Apply, an operator reviews your market. No retainer

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