Free tool

What is your contact list actually worth?

Two honest answers: the conversations sitting in your list at realistic email and SMS reply rates, and what 10–15 quote-ready leads a month translate to at your project value.

How many contacts do you have (or should we build)?Your list, or the prospect universe we'd dig for your service area.

Email reply rate (%)2–5% is a healthy cold range.SMS reply rate (%)Typically 2–3× email on engaged prospects.

Average project value ($)Close rate on quote-ready leads (%)

What your list is worth in conversations

Email replies45

SMS replies (engaged ~35% of list)47

Total conversations from the list92

What 10–15 quote-ready leads a month are worth to you

Closed projects / month3.0 – 4.5

Monthly revenue potential$36,000 – $54,000

Annualized$432,000 – $648,000

10–15 quote-ready leads per month is the working target for a healthy single-market engagement — each one a confirmed decision-maker with need, timing, and a booked next step.

Estimates, not guarantees — reply rates depend on your market, offer, and list quality. The math exists to show which lever matters: at these numbers, close rate and job value dwarf raw list size.

See the Real Plan for My Market →

The point

Which number actually moves your revenue?

Most owners assume the answer is "more contacts." Run the math and it almost never is — at commercial job values, close rate and project value dwarf list size. Ten quote-ready conversations a month with the right buildings beat a thousand new names in a spreadsheet.

That is why we report in booked opportunities instead of send counts — and why the free two-week launch starts with your market and your job values, not a volume pitch.

FAQ

Calculator questions.

What reply rates should I plug in?

For tightly targeted commercial outreach: 2–5% on email is a healthy range, and SMS typically runs 2–3× email — but only on prospects who already engaged. If a vendor promises 15% cold reply rates, ask what they are counting.

Why does SMS only apply to ~35% of the list?

Because blasting SMS to a cold list is how you burn numbers and break rules. SMS works on the engaged slice — people who replied, clicked, or picked up. We model that slice at roughly a third of a well-worked list.

What does "quote-ready" actually mean?

A confirmed decision-maker, at a property type you serve, in your service area, with a real need or timing, and a booked next step — a walkthrough, assessment, or call. Not a click. Not an email open. Someone worth driving to.